The Al Khouri’s, led by family patriarch Riad together with brothers Nadi and George, are a business family who have been involved in the beauty and personal care industry since 1973.
As Chairman and R&D Director, Riad Al Khouri has over 50 years of mastery and experience in the science of beauty and personal care products. His passion and record-breaking knowledge have led him to create many unique formulations together with pioneering innovations in the field of chemistry.
CEO Nadi Al Khouri is the face and personality behind NG Beauty World. Always thinking outside of the box, his drive & inspiration has built a world-class global portfolio of high-performance products for professionals that demand the best.He sets the tone with a reflection on excellence and a determination to build the NG Beauty World community.
George Al Khouri, Managing Director, is in charge of the administrative sector of the business. His expertise in management enables NG Beauty World to achieve a positive business growth.
In 2013, the family decided to expand their business in the MENA region to cater to the demands of an international audience. Bringing with them a vast knowledge and expertise in the beauty industry, they soon established NG BEAUTY WORLD, the biggest hair care manufacturer in the glamorous city of Dubai, a global beauty and fashion capital.