Permanent color is used to lighten or darken hair; change the color of hair and cover grey. Permanent hair color lasts indefinitely because it permanently alters the color structure of the hair. Permanent colour molecules are much smaller than semi-permanent colour molecules. Being alkaline, permanent colour opens up the cuticle scales allowing the very small colour molecules to enter into the cortex.
Special Additives:Keratin, Protein Complex, Argan Oil, Macadamia Oil, Gold Extract and more.